Yellow
Hello, Yellow! Colour you happy Sunshine and summer go hand in hand. So it’s no surprise that yellow is one of this year’s hottest colours. It’s showing up in lemon …Read More
Sunshine and summer go hand in hand. So it’s no surprise that yellow is one of this year’s hottest colours. It’s showing up in lemon motifs on blouses and handbags and adding pops of sunshine to kitchenware and home furnishings—it’s even reinstated gold as the reigning colour in jewellery. Best of all—it just makes life brighter. Say hello to yellow!
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[post_title] => Yellow [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => yellow [to_ping] => [pinged] => [post_modified] => 2021-05-26 22:00:40 [post_modified_gmt] => 2021-05-27 04:00:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.summercity.ca/?p=5770 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [ID] => 0 [filter] => raw [_excerpt] => Hello, Yellow! Colour you happy Sunshine and summer go hand in hand. So it’s no surprise that yellow is one of this year’s hottest colours. It’s showing up in lemon … ) 1“I’ve been to New York, London and Paris, and have never seen this type of art for sale,” he says. “It’s always fine art, like paintings and photography, but never silkscreens.”The decision to open on 124th Street took some time, but in the end it was an easy one. He looked around and was close to buying a space a block south of Whyte Ave., until some friends he was showing it to noticed a problem.
“We were there at one in the afternoon, and there was no one on the street,” Muldrew says. “This type of store needs walk-in traffic.”The eventual location sees a lot of pedestrians, and many have discovered the store while visiting the Duchess Bake Shop across the street. With the presence of other independent shops in the neighbourhood, and the return of the 124 Grand Market to 108th Avenue this summer, the potential for curious shoppers dropping in is always high. Finding a great location for a store, however, is easier than actually opening one. “It was a lot harder than I thought,” Muldrew says.
“I thought because I owned Sneak Preview, that ‘Yeah, I can do this, I’ve done this before.’ But that was an established store.”The Prints and the Paper, on the other hand, had to be started from scratch. Besides having to negotiate rent and secure funding, there was also the physical work that Muldrew and his brothers put into renovating the space before its doors could even open. Then came the challenge and cost of keeping the store replenished. Muldrew has to deal regularly with numerous suppliers, including book publishers, greeting-card publishers, framing-supply stores and artist collectives. “With the video store business, once you bought the product, you could just keep renting it out,” Muldrew explains. Now he has to replace stock constantly and stay within a budget. “That’s been a bit of a surprise, how much it costs. You want to expand your stock, but it’s tough unless you’re making a lot of money.” Business ledgers aside, the experience of running The Prints and the Paper has been hugely rewarding for Muldrew. There’s the undeniable joy of selling awesome stuff, much of it ephemera he owns himself. An example is his large personal collection of illustrated books that he used as a starting point for the books he now carries in-store. Other items he has found on his travels, or through customer recommendations, or by happenstance: the Cardboard Safari animal heads he bought in Amsterdam; the NYC water tower model kits he discovered in a museum gift shop there; or the CITIx60 travel guides he found by chance in a publisher’s catalog while searching for another book. But even better are the personal conversations he has with pleased customers.
“That’s really gratifying (and) good for my ego,” Muldrew says. “I get so many compliments about the store… people are happy I’m here.”The store’s positive reception in the neighbourhood is a good sign of the vitality and future of 124th Street, which Muldrew describes as nearing a “tipping point.” It’s also a ringing endorsement of the independent storefront shops that the area is known for. “It gives character to the neighbourhood, and it’s enjoyable to come down here,” Muldrew explains. “I know a lot of people by their first name now. It’s become a destination for quite a few people.” As it turns out, people know a good thing when they see it. ___
“We’re really trying to focus on the storytelling element,” says Zena Conlin, the museum’s marketing manager. “Instead of just plopping down an aircraft with a description next to it, we’re trying to put it into context through the visual design of the exhibit. One look, and you’ll be able to understand the plane’s role and imagine it in action.”In the past, all the museum needed to do to attract crowds was land an interesting plane on the adjacent runway and invite aviation enthusiasts to come look at it. With the new residential zoning, however, this is no longer a possibility. Problematic? A bit, but Conlin says that this loss has actually breathed new life into the museum. “Initially, we thought that the rezoning would have a negative effect on the museum. But as time went on, we found that this really wasn’t the case. It’s given us the motivation to really dig into the history and present it in new and interesting ways.” Fortunately for us, that means hearing stories that have never been told. An Evolving Story Planes and mechanical histories aren’t the only exhibits you’ll discover are part of the museum’s new design. A focus has also been placed on the exploration of forgotten or ignored histories from Blatchford Airfield's past.
“A lot of the smaller stories of the airfield have been overlooked for a very long time, and we’re trying to bring them to light,” explains Conlin. “There were quite a few female pilots in the early days of aviation that haven’t really been glorified in the same way as their male counterparts. The same can be said of women who worked in the hangars or in radio control.”As you’ll discover on your visit, the museum’s researchers have uncovered dozens of these forgotten histories, through a mix of archival research and studying the donated documents they’ve received from the community. “The more stories we can tell, and the bigger variety we can offer, the better we’ll be able to engage the public with our exhibits and events.” Even if planes don’t catch your interest, you’re bound to find a human story in Blatchford’s past that you can relate to. Living History As impressive as the exhibits are, they take up only half of the double-wide hangar that acts as the museum's home. On the other side, you’ll find the museum’s workshop space, where retired pilots, mechanics and hobbyists volunteer their time to restore old aircraft and talk to the public about their work. The museum’s oldest exhibit is the humble plough that first broke the ground when the Blatchford Airfield was first being constructed. While this artifact is integral to the story of aviation in Edmonton, it is still firmly rooted in the past and can be difficult for the average visitor to relate to. In the restoration space, you can see history come alive in the words and the demonstrations of the museum’s volunteers.
“We wouldn’t be able to do any of this without our volunteer team,” Conlin says. “As aviation technology changes, the knowledge and skills that older generations carry is in danger of being lost.” With the restoration space, this expertise and the living connection to history can be put on display for all museum-goers to see.Did You Know? During the Second World War, Blatchford was the busiest airfield in the world. Over 800 allied planes would fly through on a daily basis, using Edmonton as a final stop before heading off to their wartime destinations. Alberta Aviation Museum 11410 Kingsway NW Edmonton, Alberta. T5G 0X4 Phone 780-451-1175 ___