Ultra Violet

Everything’s coming up stylish
Oh, summer. How we wait for you and your effortless style. Your boho tops, your swingy skirts, your cut-off jeans. But bare shoulders and flowy silhouettes won’t be getting all the attention this year. They’ve got shoes to contend with! And thanks to this year’s epic selection, there’s a perfect style for everyone. From denim and embroidery to zippers and block heels, the shoe gods have left no trend unturned.
The only minor hiccup? Getting them before they’re gone. Summer’s waiting. Walk tal
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[post_title] => Shoes [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => shoes [to_ping] => [pinged] => [post_modified] => 2021-05-31 18:14:40 [post_modified_gmt] => 2021-06-01 00:14:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.summercity.ca/?p=5781 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [_excerpt] => Don’t Mind If I Shoe! Everything’s coming up stylish Oh, summer. How we wait for you and your effortless style. Your boho tops, your swingy skirts, your cut-off jeans. But … ) 1Sunshine and summer go hand in hand. So it’s no surprise that yellow is one of this year’s hottest colours. It’s showing up in lemon motifs on blouses and handbags and adding pops of sunshine to kitchenware and home furnishings—it’s even reinstated gold as the reigning colour in jewellery. Best of all—it just makes life brighter. Say hello to yellow!
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[post_title] => Yellow [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => yellow [to_ping] => [pinged] => [post_modified] => 2021-05-26 22:00:40 [post_modified_gmt] => 2021-05-27 04:00:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.summercity.ca/?p=5770 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [_excerpt] => Hello, Yellow! Colour you happy Sunshine and summer go hand in hand. So it’s no surprise that yellow is one of this year’s hottest colours. It’s showing up in lemon … ) 1“It’s a unique experience. It’s not like going to a new store, and it’s not like going to Goodwill,” says West. Vienne adds, “We look for funky, slightly edgier stuff and not so much business suits… We’re more for the everyday fashionista.”Vienne and West say their customers range in age from twentysomethings to sixtysomethings and choose to shop second hand for varying reasons. “There’s the economics of it. With what’s been going on lately, I think people are more interested in stretching their dollars. There’s also the thrill of the hunt… Social media really promotes that. Like with Instagram, it’s all about showing something unique, a trophy,” says West. “Sustainable fashion is becoming more and more of a thing,” adds Vienne. “And some people are looking for stuff that’s hard to find, like recent stuff from stores that doesn’t exist in Edmonton anymore or an independent brand from a shop in a bigger centre, like Vancouver.” Like many of their customers, Vienne and West consider the ecological benefits of thrifting a major plus. “It’s our philosophy that day to day we have an emphasis on reusing and sustainability. That was a big appeal of the business model because it made us feel we were making a difference… We’re reselling stuff that’s already been bought the first time, so the initial impact on the environment is done. We like reusing. There’s just so much good stuff out there already,” says West.Even though thrifting’s popularity is growing, there are still misconceptions.
“People think it’s only old, out-of-style clothing. Or it’s only for costumes or to be funny,” says Vienne. West adds, “Or that it’s for a certain economic class, or it’s dirty. But, really, clothes turn over at a faster pace than ever before. I watched Dynasty in the 80s and I know shoulder pads were in style for at least 10 years. Now they’d last about six months. More gets donated; people don’t want to put it in a landfill.”The good news is that thrifting’s future looks more promising than that of shoulder pads. “Closets are getting stuffed with fast fashion. We have more than we know what to do with. There’s a lot of stuff out there that people want to sell to get rid of. As long as people can get good stuff for a decent price, there will be a customer base for thrifting,” says Vienne. Trendy, environmentally sound and wallet-friendly—what better way to refresh your summer style than to look for a hidden gem in a local resale shop? Odds are, you’ll find something awesome.
A Shore Thing
If you’re looking to try on a trend this summer, here’s one that’ll put the wind in your sails. The nautical look is not only having a moment this season—it’s owning it. From rope mirrors and belts to women’s shoes and men’s bracelets, the nautical influence is everywhere. And the only thing better than the selection? The affordable prices! So take a look, and get inspired. The rest, as they say, is smooth sailing.
[gallery ids="2026,2025,2024,2021,2020,2028,2027,2023,2022"] [post_title] => Summer's Hottest trends [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => summers-hottest-trends [to_ping] => [pinged] => [post_modified] => 2021-05-26 18:04:32 [post_modified_gmt] => 2021-05-27 00:04:32 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.summercity.ca/?p=2009 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [_excerpt] => A Shore Thing Get on-board with summer’s hottest trend If you’re looking to try on a trend this summer, here’s one that’ll put the wind in your sails. The … ) 1